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44% of UK SME Websites Have No Organisation Schema: AI Systems Cannot Identify Who They Are
11 out of 25 UK SME websites (44%) had no Organisation schema. Law firms were worst at 0%. Even among sites with it, implementations were typically minimal — just name and logo.
Last updated: March 2026
We checked 30 UK small business websites for Organisation schema — the structured data that tells machines what a business is called, what it does, and where it exists online. Nearly half had none.
TL;DR
- 11 out of 25 accessible UK SME websites (44%) had no Organisation schema
- Law firms were the worst: 0% had any structured data at all
- Estate agents were second worst at 25%
- Accountancy firms had the strongest adoption at 78%
What is Organisation schema?
Organisation schema is structured data markup that provides machine-readable information about a business entity. Without it, AI systems must infer what a business is from unstructured signals.
What we found
Organisation schema adoption
| Measure | Count | Percentage |
|---|---|---|
| Has Organisation schema | 14 / 25 | 56% |
| No Organisation schema | 11 / 25 | 44% |
| Has any schema markup at all | 24 / 25 | 96% |
| Has Organisation + sameAs | 13 / 25 | 52% |
| Has Organisation + Person | 1 / 25 | 4% |
By industry
| Industry | Sites | Has Org schema | Percentage |
|---|---|---|---|
| Accountancy | 9 | 7 | 78% |
| Marketing Agency | 4 | 3 | 75% |
| Personal Trainer | 3 | 2 | 67% |
| Plumber | 3 | 1 | 33% |
| Estate Agent | 4 | 1 | 25% |
| Dentist | 2 | 0 | 0% |
| Legal | 3 | 0 | 0% |
How to check your own site
- Use Google’s Rich Results Test
- View your page source and search for “Organization”
- Check your CMS settings
Methodology
- Sample: 30 UK SME websites (25 accessible)
- Date: 12 March 2026
FAQ
What is Organisation schema?
Structured data markup that provides machine-readable information about a business entity.
Does Organisation schema help with AI visibility?
No confirmed direct causal link, but it reduces ambiguity and makes entity information accessible.
Is WebPage schema the same as Organisation schema?
No. WebPage identifies a page. Organisation identifies a business entity.
This research was conducted by Rank4AI as part of our ongoing work understanding how UK businesses appear in AI-powered search platforms.
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Reviewed quarterly. Last reviewed 27 March 2026.