Only 1 in 25 UK Business Websites Has Person Schema Linking the Founder to the Business: Our Research

Last updated: March 2026

We checked 30 UK small business websites to see whether they used Person schema - structured data that connects a named individual to the business they run. Out of 25 accessible sites, just one had it.

---

TL;DR

• 1 out of 25 UK SME websites had Person schema markup (4%)
• 96% have no structured way for AI to understand who runs the business
• 56% had Organisation schema but almost none extended it to include the people behind the company
• The single site with Person schema was a personal trainer
• Across law firms, accountants, agencies, estate agents, plumbers, dentists and restaurants: zero Person schema

---

What is Person schema?

Person schema is structured data markup - defined by Schema.org - that identifies a named individual on a web page. It can include their name, job title, qualifications, social profiles, and their relationship to an organisation.

When used alongside Organisation schema, it creates a machine-readable connection: “This person founded this company.” This gives search engines and AI systems a structured way to understand not just what a business does, but who is behind it.

---

What we found

The headline number

Measure	Count	Percentage
Has Person schema	1 / 25	4%
Has Organisation schema	14 / 25	56%
Has Organisation but NOT Person	13 / 25	52%
Has sameAs links	13 / 25	52%
Has neither Organisation nor Person schema	11 / 25	44%

The single website with Person schema was one personal trainer’s website.

The Organisation-without-Person gap

14 out of 25 sites had Organisation sche