Services

Gemini SEO Services

By Adam Parker | Updated May 2026

Google Gemini is the AI layer above the world's most-used search engine. In the UK, Google holds 92.7% search market share, which means Gemini and AI Overviews now sit between most search queries and the websites that answer them. Being cited by Gemini is no longer a nice-to-have. It is the front door to organic Google traffic.

How Gemini works

Gemini draws from three sources. First, the Google search index, the same index that has powered organic results for two decades. Second, the Google Knowledge Graph, the structured entity database that tells Google what your business is and who it is connected to. Third, Google's own proprietary training data and signals from Workspace, YouTube and Maps.

In practice this means Gemini cites pages that already rank well in classic Google results. Semrush data shows around 70% of AI Overview citations come from page-1 results for the same query. Strong traditional SEO is the foundation. On top of that, Gemini favours pages with clear answers, named authors, factual claims with sources, and properly modelled schema.

Knowledge Graph identity also matters more for Gemini than for any other AI search platform. If Google does not recognise your business as an entity, Gemini will struggle to associate your content with your brand. That recognition gap is the single most common reason UK businesses are invisible to Gemini.

Our Gemini SEO services

We focus on the three levers that move Gemini visibility: entity recognition, citation-ready content, and traditional ranking authority.

Knowledge Graph and entity work: We audit your existing presence in Google's Knowledge Graph, identify gaps in your Wikidata entry, Companies House profile, Crunchbase listing and other authoritative third-party signals, then build the connections that let Google confirm who you are and what you do.

AI Overviews content tuning: We rewrite key landing pages so they answer the questions Gemini actually surfaces. That means clear answer capsules, question-shaped H2s, structured comparison tables, and named sources. Pages restructured this way are cited at roughly three times the rate of unstructured equivalents (Semrush, 2024).

Schema and structured data: Organization, Person, Article, FAQPage and Speakable schema applied to the pages most likely to be cited. We use a connected @graph structure so Google sees your business, your authors, your pages and your services as one entity network rather than disconnected fragments.

Classic ranking authority: Because 70% of Gemini citations come from page-1 organic results, traditional SEO remains essential. We work on internal linking, content depth, topical authority and the technical foundation that lets Googlebot crawl and understand your site.

Workspace and ecosystem signals: Gemini draws from Google Workspace, YouTube and Maps as well as the open web. For UK businesses with a physical presence, optimising the Google Business Profile, publishing on YouTube and ensuring Workspace-readable documents are public can all feed back into Gemini's understanding of your brand.

Citation tracking: We monitor when AI Overviews and Gemini cite your content, track which queries trigger those citations, and feed that data back into the content plan. Citation patterns are the fastest signal that the work is moving the needle.

Why choose us for Gemini SEO

Gemini optimisation sits at the intersection of traditional Google SEO, entity engineering, and AI search content. Most agencies are strong on one of those three and weak on the other two. We work the full stack.

Our framework is the Five Signal Model, a UK-tested approach we have applied to over 40 UK businesses across regulated finance, professional services and e-commerce. It maps directly to the signals Gemini and AI Overviews use to decide what to cite.

Ready to be cited by Gemini and AI Overviews? Start with a free audit. We test your visibility across Gemini, ChatGPT, Claude, Perplexity, Copilot and AI Overviews, then show you the gap.